J-Wave FM Radio with United Airlines

J-Wave FM, Tokyo’s premier multi-genre music station broadcasting in both Japanese and English, will partner with Visit California Japan and United Airlines on an eight-part series of radio segments. The 10-minute programs will air on "Step-One,"  J-Wave's most popular program, airing to a listenership of 250,000.

The "Live from California" segment will run for two weeks in late-January through early February 2026. Each program will highlight what makes California the Ultimate Playground and inspire listeners to plan a visit in 2026.

Topics will be curated by VCA Japan and J-Wave to cover such topics as Route 66, iconic California road trips, sports—especially the FIFA World Cup and baseball, California wine and culinary experiences, and pop culture trends. Each segment will feature an interview with an expert on the topic.

Partners have the opportunity to sponsor a program and be interviewed for segments that match their destination. United Airlines and Visit California will promote their United California Road Trips campaign set to launch in December 2025 spotlighting influencer visits to Greater Palm Springs, Los Angeles, Santa Barbara, Solvang/Santa Ynez Valley and San Francisco.

J-Wave's core listening demographic is made up of 63% of listeners aged 40-50s (Older Millennials and Gen X; 30% are high-income earners; 61% male/39% female) who listen primarily at work. Programs will be downloadable on Radiko, the Japanese app for recorded radio programs and podcasts.

• Reach a desirable consumer audience
  Inspire an audience of a high earners with a propensity for travel
• High reach with a long tail
  A live listenership of 250,000 plus online distribution
• Content matched to your destination
  Your sponsorship and segment will be matched with a topic relevant to your destination