California International Market Share in 2024

Summary of California's share of international visitation and spending compared to the total U.S. for each of the state's 13 priority international markets.

• In 2024, California captured 46% of all Mexican visitation to the United States, and 40% of all Chinese visitation to the United States.
• Although California only captured 9% of Canadian visitation to the United States, Canada is still California’s number two international market in terms of visitation.
• In 2024, California accounted for 53% of all spending by Mexicans in the United States and 22% of all spending by Chinese visitors in the United States.
• Despite capturing only 18% of Canadian spending in the United States, Canada remains California's second largest international market in terms of spending.