Overview
This Global Market Profile report contains two sections. The Market Landscape section offers a look at spending forecasts for California. The Audience Insights section includes data on travel behaviors and accommodation and booking preferences.
Market landscape
Domestic Leisure: Spend Forecast with YOY % change
Source: Tourism Economic (Feb 2026)
U.S.: Accommodation Preferences
Q: Which of the following types of accommodations do you typically stay in when you are on holiday?
Source: YouGov (Jan 2024 to Dec 2025)
U.S.: Booking Preferences
Q: Which of the following booking methods do you typically use when booking accommodations for the holidays?
Source: YouGov (Jan 2024 to Dec 2025)
