Beyond Yoga joins Visit California for Northern California escape

Beyond Yoga, a California-based body-inclusive activewear brand, partnered with Visit California in August 2025 for a three-night wellness-focused brand trip celebrating the state’s outdoor experiences, luxury stays and restorative spirit. The curated trip brought together 15 diverse influencers, media representatives and wellness leaders whose combined social reach exceeded seven million followers, amplifying California’s appeal as a restorative travel destination.

The journey began at Cavallo Point in Marin County with a welcome gathering and dinner overlooking the Golden Gate Bridge. From there, the group traveled into Sonoma County, taking in the region’s natural beauty with a hot air balloon ride, a coastal walk at Bodega Head and downtime at the Boon Hotel + Spa in Guerneville.

The experience continued with optional yoga, a guided hike through Armstrong Redwoods and kayaking along the Russian River. Each day balanced outdoor adventure with moments of relaxation, concluding with a sunset winery dinner that showcased the warmth and hospitality of Northern California.

The program highlighted California’s ability to seamlessly blend luxury, nature and wellness into a single road trip experience. With content shared across Instagram and TikTok from attendees including wellness creators, fashion editors and lifestyle influencers, the trip reinforced California’s positioning as a destination that invites travelers to relax, recharge and reconnect.

Beyond Yoga’s collaboration with Visit California is part of a broader strategy to engage new audiences through meaningful partnerships that celebrate the state’s natural assets and inclusive spirit. By showcasing mindful travel through the voices of trusted creators, the program helped drive awareness for Northern California as a must-visit destination for wellness-focused road trips.