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Outlook Forum and Winter Board Meeting 2026

March 10-12, 2026
Chula Vista, CA
Gaylord Pacific Resort and Convention Center
$1,499

Overview

Outlook Forum unites California’s tourism industry for three days of networking, education and inspiration. Participate in an agenda packed with keynote speakers, panel discussions and breakout sessions that offer inspirational speakers alongside leading experts on tourism’s most pressing issues. You’ll also receive a first look at Visit California’s marketing, partner programs and strategy for the years ahead.

Ways to engage


Opportunity information

  • Dates

    March 10-12, 2026


     

  • Contact

    Morgan Jacinto

    Events Coordinator


Pricing

  • Early bird (exp. Nov. 21) - $849 
    Eligible: All organizations eligible for tourism business or DMO/Government/Public service/Tribal organization registration. Details below.
  • Tourism business - $1,499
    Eligible: California tourism businesses including attraction, association, hotel/accommodations, restaurant, retail, rental car, or transportation and travel services.
  • DMO/Government/Public service/Tribal organization - $1,499
    Eligible: California destination marketing organizations, government entities, public service representatives and tribal organizations.

  • Academic - $299
    Eligible: Students currently enrolled and faculty are eligible for a discounted rate. Limited registrations available.
  • Vendor/Marketer/Agency/OTA - $2,499
    Eligible: All vendors, contractors or agencies. 
    *Exception: If you are a vendor or agency attending on behalf of a California DMO or tourism business client, please register as the tourism business or DMO organization.
    **Exception: If you are a partner agency/vendor with a current contract, please contact us using the form on this page.

Agenda at-a-glance

Tuesday, March 10

Networking breakfast

Conference programming

AI pavilion

Breakout content

Networking experiences

Welcome reception
Sponsored by San Diego Tourism Authority

Wednesday, March 11

Networking breakfast

Conference programming

Global pavilion

Breakout content

Networking experiences

Poppy Awards gala

Thursday, March 12

Visit California Board Meeting

Explore the full agenda
 

Featured speakers

Maggie Schmerin
Chief Advertising Officer
Maggie Schmerin
United Airlines
Maggie Schmerin
Maggie Schmerin
Chief Advertising Officer, United Airlines
Linda Mastandrea
Attorney, Author, Olympic Gold Medalist
Linda Mastandrea
Speaker and advocate
Linda Mastandrea
Linda Mastandrea
Attorney, Author, Olympic Gold Medalist, Speaker and advocate
Greg Galant
Co-Founder and CEO
Greg Galant
Muck Rack
Greg Galant
Greg Galant
Co-Founder and CEO, Muck Rack
Elise Doganieri
Executive Producer
Elise Doganieri
Amazing Race
Elise Doganieri
Elise Doganieri
Executive Producer, Amazing Race
 

Venue

Gaylord Pacific Resort & Convention Center
1000 H Street, Chula Vista, CA 91910
FAQ

Questions about this event?

Connect directly with program staff.

Staff headshot
Morgan Jacinto
Events Coordinator
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