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Aerial view of the iconic Hollywood Sign atop of the Los Angeles Hollywood hills overlooking the city.
South Coast Plaza, Costa Mesa, CA
A mailman jumps into the air in San Francisco to touch a large, colorful beach ball. His package cart is next to him, and a couple envelopes have been tossed int he air next to him. San Francisco and the bay are in the background. Captured as part of the "Let's Play" production.
Multiple hot air balloons fly above vineyards in Napa, CA along with a bunch of bubbles

Visit California welcomes Canadian travelers

New campaign celebrates our shared history
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Visitation and Spend Forecast

A five-year outlook on visitation and spending in California
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The Ultimate Playground

Inspiring travelers to play in the Golden State
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Regional Strategic Tourism Plans

A comprehensive initiative designed to help businesses and communities
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Driving demand for California travel

Marketing effectiveness (FY23-24)
$31.5 billion incremental spend
Visitor spending to tourism businesses across the state
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The Ultimate Playground (FY23-24)
92.7 million households reached
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VisitCalifornia.com (FY23-24)
3 million handoffs to partner websites
Sending leads your way
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“Off Road Confidential” Explores California’s Hidden Gems
Los Angeles County resilience shines through culinary excellence
TASTE Podcast Takes a Culinary Tour of Southern California
California lifestyle on display at Go Out Camp in South Korea
United becomes first official domestic airline partner of Visit California
Shot in spring 2023, by The Shipyard/Matthew Turley for the PME campaign. Photo shows a group of professionals talking amongst themselves at the Rady Shell in San Diego.
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Taking a photo of the view in Catalina Island, California on January 18, 2022.
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